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In this session we will look at how the economic landscape is impacting the beverage alcohol market in the US and how key trends and drivers are evolving. Is premiumization continuing? What is the impact on the moderation trend? How are younger LDA drinkers approaching beverage alcohol? Discover the shifts in consumer attitudes and how this is impacting market performance of key categories.​​​​

This is the 2nd installment of last year’s wildly popular seminar around a vital part of our business—the RFP Process. This year, we want to focus on determining how Buyers can maximize the results of the RFPs they craft. Suppliers spend a lot of time and money on this process and often, the output is not in line with what the Buyer envisioned. Is this because the Supplier failed to read the RFP? Could this be the result of weak direction from the Buyer? Maybe it’s a little bit of both. Let’s listen to both sides and determine how we can work on building better RFPs moving forward.

Getting ahead of opportunities and challenges is crucial to driving on-premise adult beverage sales growth today – and tomorrow. How will Gen Zers, coming fully into LDA re-shape on-premise in 2024 and through the end of the decade? Will labor pressures intensify or abate? What new market dynamics will affect drink sales now and in the next few years? How can you strategize to win? Join Technomic’s Donna Hood Crecca and Julie Heseman to gain insight on current and evolving market dynamics to stay competitive and plan for growth amid growing complexity and competition.

Hear the data behind cocktail trends from around the globe, customer behavior and demand, and then sit in on a discussion panel with operators from 3 different regions to discuss what they are doing to differentiate their craft, innovate and keep their market engaged.

2024 marks the return of the wildly popular Vibe Consumer Trend Study, one of the most popular and highest attended sessions you can't afford to miss! Fielded exclusively for Vibe, the Consumer Trend Study will be packed with actionable insights and trends covering beer, wine, and spirit cocktails - helping you create better beverage programs.

The study is fielded just prior to Vibe Conference, with fresh industry related questions, to ensure that the information presented is the most current. All of the study’s 1,000+ operator and supplier participants are on-premise national chain beverage consumers making the results highly actionable to conference participants.