Conference Session [clear filter]
Tuesday, February 27

8:35am PST

Opening Keynote
Details Coming Soon!

Tuesday February 27, 2024 8:35am - 9:15am PST
Pacific Ballroom A

9:15am PST

Economic Reality Starts to Bite
In this session we will look at how the economic landscape is impacting the beverage alcohol market in the US and how key trends and drivers are evolving. Is premiumization continuing? What is the impact on the moderation trend? How are younger LDA drinkers approaching beverage alcohol? Discover the shifts in consumer attitudes and how this is impacting market performance of key categories.​​​​

avatar for Marten Lodewijks

Marten Lodewijks

Director of Consulting, Americas, The IWSR
Marten is Director of Consulting, Americas as IWSR. He was previously the Global Strategy and Insights Director at AB-InBev, where he led the growth strategy for the company’s premium brand and TBA portfolio. This follows strategic positions at SABMiller, where Marten developed... Read More →

Tuesday February 27, 2024 9:15am - 10:00am PST
Pacific Ballroom A

10:30am PST

The RFP Process 2.0 – Building A Better RFP
This is the 2nd installment of last year’s wildly popular seminar around a vital part of our business—the RFP Process. This year, we want to focus on determining how Buyers can maximize the results of the RFPs they craft. Suppliers spend a lot of time and money on this process and often, the output is not in line with what the Buyer envisioned. Is this because the Supplier failed to read the RFP? Could this be the result of weak direction from the Buyer? Maybe it’s a little bit of both. Let’s listen to both sides and determine how we can work on building better RFPs moving forward.

avatar for Todd M. Schuessler

Todd M. Schuessler

Director, On-Premises National Accounts, Campari Group
Todd Schuessler began his career at an advertising agency in Atlanta, GA, where he managed the Remy Cointreau USA Account. After several years servicing this account, Remy Cointreau USA hired him from the agency to work in their corporate offices in New York City. Todd spent 15 years... Read More →

avatar for Gary Gruver

Gary Gruver

Director, Beverage, Global, US and Canada, Marriott International
avatar for Indre Jasaityte

Indre Jasaityte

Director, Beverage, BJ’s Restaurants, Inc.
Indre has 18 years of restaurant and 9 years of beverage/alcohol industry experience, and currently holds the role of Beverage Director for BJ’s Restaurants. She oversees the beverage program for over 200+ restaurants in 30+ States. Indre leads the team on strategy, innovation... Read More →
avatar for Chander Bhola

Chander Bhola

Sr. Director, National On-Premise Sales, Mark Anthony Brands Inc.
Chander Bhola's journey in the On-Premise industry started in his early college career, working as a Bartender in his hometown of Cincinnati, OH. He worked his way up from Bartender to Bar Manager, General Manager and eventually a Director of Operations at various bars, restaurants... Read More →
avatar for Meaghan Kelley

Meaghan Kelley

Manager, Enterprise Beverage Strategy & Innovation, Darden
Meaghan joined Darden Restaurants, on the Enterprise Beverage team, in March of 2019. Her primary responsibilities include enterprise non-alcoholic strategy & purchasing, spirits and cocktail programming, and beverage strategy for LongHorn Steak House, Cheddar’s Scratch Kitchen... Read More →

Tuesday February 27, 2024 10:30am - 11:15am PST
Pacific Ballroom A

11:15am PST

Technomic’s Take: Future-proofing the Bar. 
Getting ahead of opportunities and challenges is crucial to driving on-premise adult beverage sales growth today – and tomorrow. How will Gen Zers, coming fully into LDA re-shape on-premise in 2024 and through the end of the decade? Will labor pressures intensify or abate? What new market dynamics will affect drink sales now and in the next few years? How can you strategize to win? Join Technomic’s Donna Hood Crecca and Julie Heseman to gain insight on current and evolving market dynamics to stay competitive and plan for growth amid growing complexity and competition.

avatar for Julie Heseman

Julie Heseman

Director, Research & Insights, Technomic
Julie Heseman has over a decade of experience in the foodservice industry, including research and consulting, culinary innovation, supply chain management and managing conferences and training seminars. In her current role at Technomic, she manages syndicated and proprietary research... Read More →
avatar for Donna Hood Crecca

Donna Hood Crecca

Principal, Technomic
Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Convenience Store Practice as well as its Adult Beverage Practice, and is founder of its Cannabis Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging... Read More →

Tuesday February 27, 2024 11:15am - 12:00pm PST
Pacific Ballroom A

12:00pm PST

4:10pm PST

Global Cocktail Trends
Hear the data behind cocktail trends from around the globe, customer behavior and demand, and then sit in on a discussion panel with operators from 3 different regions to discuss what they are doing to differentiate their craft, innovate and keep their market engaged.

avatar for Colleen McClellan

Colleen McClellan

Vice President, Customer Experience, Datassential
is vice president of customer experience at Datassential. She has over nineteen years of experience in traditional and digital marketing, strategy development, insights, and product innovation for both retail and foodservice markets. She is a certified sommelier, WSET III, and has... Read More →

avatar for Brian Fernandez

Brian Fernandez

Mixologist, Board Member, Long Beach Bartenders Guild
Meet Brian Fernandez, a dynamic and accomplished figure in the world of mixology, and an invaluable Board Member of the Long Beach Bartenders Guild. With a career spanning seven years behind the bar, Brian has not only honed his craft but has emerged as a leader and innovator in the... Read More →
avatar for Michael Ng

Michael Ng

Owner, Behind the Glass Bartending
Hello, I'm Michael, the proud owner of Behind the Glass Bartending. My journey has been a thrilling blend of global adventures and diverse professional experiences. From teaching and bartending across various countries to delving into unconventional culinary escapades, like consuming... Read More →
avatar for Ryan Chetiyawardana (Mr. Lyan)

Ryan Chetiyawardana (Mr. Lyan)

Bartender, Owner, Dandelyan and Cub
Cocktail bartender Ryan Chetiyawardana goes by Mr Lyan, which is arguably easier to say. He opened his first bar, White Lyan, in London in 2013 as the first cocktail bar in the world to use no perishables; no fruit and even no ice. It was an exploration in sustainability, with much... Read More →
avatar for Tyson Buhler

Tyson Buhler

Food & Beverage Director, Gin & Luck
'After graduating from Le Cordon Bleu Culinary Academy with a degree in Hospitality and Restaurant Management, Tyson Buhler worked in a number of Arizona’s top bar programs before moving to New York in 2012 to bartend at world-renowned cocktail bar, Death & Company. In 2015, Buhler... Read More →

Tuesday February 27, 2024 4:10pm - 4:55pm PST
Pacific Ballroom A
Wednesday, February 28

11:00am PST

Back by Popular Demand! Vibe Consumer Trend Study
2024 marks the return of the wildly popular Vibe Consumer Trend Studyone of the most popular and highest attended sessions you can't afford to miss! Fielded exclusively for Vibe, the Consumer Trend Study will be packed with actionable insights and trends covering beer, wine, and spirit cocktails - helping you create better beverage programs.

The study is fielded just prior to Vibe Conference, with fresh industry related questions, to ensure that the information presented is the most current. All of the study’s 1,000+ operator and supplier participants are on-premise national chain beverage consumers making the results highly actionable to conference participants.

avatar for Mike Ginley

Mike Ginley

Owner, Next Level Marketing
Mike is a widely recognized beverage industry executive with track record of success building premium spirits brands in both large multi-national organizations as well as entrepreneurial companies. After earning his MBA in Marketing from the University of Massachusetts at Amherst... Read More →

Wednesday February 28, 2024 11:00am - 11:45am PST
Pacific Ballroom A
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